{"id":533,"date":"2024-06-21T11:53:30","date_gmt":"2024-06-21T09:53:30","guid":{"rendered":"https:\/\/cocalni.com\/?p=533"},"modified":"2024-06-21T11:53:34","modified_gmt":"2024-06-21T09:53:34","slug":"producto-cooperativo-una-nova-manera-didentificar-la-qualitat","status":"publish","type":"post","link":"https:\/\/cocalni.com\/ca_es\/producto-cooperativo-una-nova-manera-didentificar-la-qualitat\/","title":{"rendered":"Producto Cooperativo: Una nova manera d'identificar la qualitat"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La iniciativa \u00abProducto Cooperativo\u00bb, impulsada per Cooperatives Agroaliment\u00e0ries, cerca facilitar als consumidors la identificaci\u00f3 de productes cooperatius en mercats i grans superf\u00edcies. Aquesta campanya destaca per diversos objectius clau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Reconeixement i Valoraci\u00f3 de les Cooperatives<\/strong>: Els productes cooperatius amb perm\u00eds d'\u00fas de la marca inclouran en els seus envasos un distintiu gr\u00e0fic, un segell verd que indica \u00abSabor aut\u00e8ntic de Camp\u00bb. Aquest segell posa en valor l'esfor\u00e7 i la qualitat dels productes provinents de cooperatives.<\/li>\n\n\n\n<li><strong>Combat a la Compet\u00e8ncia Deslleial<\/strong>: La proposta tamb\u00e9 t\u00e9 com a meta combatre la compet\u00e8ncia deslleial mitjan\u00e7ant la implementaci\u00f3 de les cl\u00e0usules espill, que es consideren en la nova Pol\u00edtica Agr\u00e0ria Comuna (PAC). Aix\u00f2 respon a la creixent demanda dels consumidors per con\u00e9ixer l'origen dels productes i garanteix la tra\u00e7abilitat a trav\u00e9s del segell.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">La campanya de difusi\u00f3 est\u00e0 dissenyada per a donar a con\u00e9ixer aquesta nova marca i s'espera que els productes amb el segell \u00abSabor aut\u00e8ntic de Camp\u00bb comencen a comercialitzar-se abans que finalitze l'any.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/-JwRxeZNmEM?feature=oembed\" title=\"MARCA PRODUCTO COOPERATIVO 2024\" width=\"1140\" height=\"641\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>La iniciativa \u00abProducto Cooperativo\u00bb, impulsada por Cooperativas Agroalimentarias, busca facilitar a los consumidores la identificaci\u00f3n de productos cooperativos en mercados y grandes superficies. Esta campa\u00f1a destaca por varios objetivos clave: La campa\u00f1a de difusi\u00f3n est\u00e1 dise\u00f1ada para dar a conocer esta nueva marca y se espera que los productos con el sello \u00abSabor aut\u00e9ntico de &hellip; <a href=\"https:\/\/cocalni.com\/ca_es\/producto-cooperativo-una-nova-manera-didentificar-la-qualitat\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abProducto Cooperativo: Una nueva forma de identificar la calidad\u00bb<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,26],"tags":[8,9,7],"class_list":["post-533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-portada","tag-cocalni","tag-cooperativas","tag-sector-agrario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Producto Cooperativo: Una nueva forma de identificar la calidad - Cocalni Coop. 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