{"id":1252,"date":"2025-09-04T07:12:00","date_gmt":"2025-09-04T05:12:00","guid":{"rendered":"https:\/\/cocalni.com\/?p=1252"},"modified":"2025-09-03T13:16:00","modified_gmt":"2025-09-03T11:16:00","slug":"la-importancia-de-la-promocion-de-los-citricos-una-oportunidad-para-el-campo-valenciano","status":"publish","type":"post","link":"https:\/\/cocalni.com\/en\/la-importancia-de-la-promocion-de-los-citricos-una-oportunidad-para-el-campo-valenciano\/","title":{"rendered":"The importance of promoting citrus fruits: an opportunity for the Valencian countryside"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The citrus sector is one of the economic and social drivers of the Valencian Community. However, in recent years it has experienced significant difficulties due to international competition, lack of institutional support and declining profitability for farmers. Faced with this situation, the agricultural organisation <em>La Uni\u00f3<\/em> has once again demanded compliance with the <strong>promotional activities promised for citrus fruits<\/strong>, which are essential for adding value to the product and opening up new markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The need to promote<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Valencian citrus fruits are highly regarded for their quality, flavour and food safety. However, producers complain that this added value does not always reach the end consumer, making it difficult to compete with cheaper imports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, institutional and sectoral promotion campaigns are key to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengthen the image of Valencian citrus fruits in the domestic and international markets.<\/li>\n\n\n\n<li>Encourage domestic consumption, especially among young people.<\/li>\n\n\n\n<li>Differentiate local products from external competitors that do not meet the same quality standards.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The demand of La Uni\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uni\u00f3 recalls that the authorities promised communication and promotion plans to boost the consumption of oranges and mandarins, but many of these plans have yet to be implemented. These actions would not only benefit farmers, but also the rural economy and the positioning of the Valencian Community as a world leader in citrus fruits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A call to action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The current situation requires us to move from words to action. The promotion of citrus fruits must be a priority on the political agenda, with effective campaigns that convey the real value of these products: healthy, sustainable and locally sourced.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\ud83d\udccc You can read the full article at <em>Castell\u00f3n al D\u00eda<\/em>: <a href=\"https:\/\/castellonaldia.elmundo.es\/economia\/agricultura\/la-unio-exige-las-acciones-de-promocion-prometidas-para-los-citricos-GF24744570\" target=\"_blank\" rel=\"noreferrer noopener\">La Uni\u00f3 exige las acciones de promoci\u00f3n prometidas para los c\u00edtricos<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El sector citr\u00edcola es uno de los motores econ\u00f3micos y sociales de la Comunitat Valenciana. Sin embargo, en los \u00faltimos a\u00f1os ha atravesado importantes dificultades debido a la competencia internacional, la falta de apoyo institucional y la disminuci\u00f3n de la rentabilidad para los agricultores. Ante esta situaci\u00f3n, la organizaci\u00f3n agraria La Uni\u00f3 ha vuelto a &hellip; <a href=\"https:\/\/cocalni.com\/en\/la-importancia-de-la-promocion-de-los-citricos-una-oportunidad-para-el-campo-valenciano\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abLa importancia de la promoci\u00f3n de los c\u00edtricos: una oportunidad para el campo valenciano\u00bb<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":983,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69,8,10,39,37,7],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-citricos-3","tag-cocalni","tag-comunidad-valenciana","tag-mandarinas","tag-naranjas","tag-sector-agrario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia de la promoci\u00f3n de los c\u00edtricos: una oportunidad para el campo valenciano - Cocalni Coop. 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