Anecoop, a well-known Spanish fruit and vegetable cooperative, of which we are a member Cocalniwill present its brand Red Bouquet during Fruit Logistica in Berlin, from 5th to 7th February. This new line of red oranges stands out for its sweet flavour, high juice content and exceptional antioxidant properties, attributed to its high concentration of anthocyanins. This product reflects Anecoop's commitment to innovation and health, positioning it as a differentiating offer on the international market.
Varieties combining tradition and innovation
Red Bouquet was developed in Anecoop's experimental fields in Valencia. This project aims to revitalise historical varieties of Valencian red oranges and to complement its offer with new varieties such as Ippólito and Tarocco Rosso. These fruits, characterised by their distinctive colour and flavour, aim to conquer both Spanish consumers and consolidated European markets such as Italy, France and Germany.
The role of Fruit Logistica in Anecoop's strategy
Fruit Logistica is presented as a strategic platform to raise awareness of Red Bouquet on a global level. Alejandro Monzón, president of Anecoop, emphasised that this initiative reflects its commitment to the recovery of traditional flavours and the competitiveness of Spanish citrus fruits. In addition, red oranges, grown under specific climatic conditions that enhance their properties, represent a nutritious and visually attractive option for consumers.
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