The Spanish citrus sector has launched an innovative educational tool: Zumotron, a video game designed to raise awareness of the value of 100% squeezed orange juice and the value chain behind it. This initiative is part of the ‘Nothing but juice. Nothing less than juice’ campaign, presented with the support of the Valencian Regional Government.
Promoting healthy consumption through play
El videojoc recorre de manera lúdica el procés del suc natural des del camp fins al consumidor, promovent el coneixement del producte, desmuntant faules comunes i connectant amb els més joves en el seu propi llenguatge. Aquesta iniciativa està impulsada pel Comité de Gestió de Cítrics, Anecoop, Agriconsa i Zuvamesa, amb l'objectiu d'impulsar hàbits de consum saludables i sostenibles.
A sector with economic and environmental impact
Natural juice is not only nutritious; it also represents sustainability and employment. Every year, 1.2 million tonnes of fruit that cannot be consumed fresh are turned into juice, preventing food waste. In addition, by-products such as pulp and peel are also used. The sector generates more than 280,000 jobs and is worth between €4 billion and €4.7 billion annually.
A tool against misinformation
The rise of fake news about orange juice on the internet has jeopardised its image. With ‘Zumotron’, the citrus sector is taking a step forward to provide accurate information, connect with young audiences and strengthen recognition of this key product in the Mediterranean diet.
📎 Read the full article in Agronews Comunitat Valenciana: The Spanish citrus sector launches a video game to highlight the value of juice
📎More information and access to the video game at: www.nadamasquezumo.com
