According to a recent analysis of the food sector in the province of Castellón, approximately half of the companies report that more than 50% of their activity corresponds to marketing, revealing a high dependence on the sales channel as opposed to processing or own production. This dynamic shows a model where the agri-food value chain leans towards the intermediary and the market, rather than focusing solely on primary production. Translated with DeepL.com (free version)
The study also highlights certain imbalances in the sector's business structure: many companies invest little in innovation, digitalisation and adding value to their products, which poses a risk in light of global trends towards differentiated foods, certified quality and traceability. This scenario requires companies such as Cocalni to be vigilant and adapt in order to remain competitive.
Finally, the sector analysis highlights the need for diversification in both markets and products to avoid the vulnerability associated with traditional marketing channels. In this regard, it is suggested that strengthening the brand, integrating production and direct marketing, and focusing on added value – for example, in high-quality citrus fruits or sustainable processes – can make a difference for cooperatives such as ours.
To read the full article, you can access the original link: Radiografía de las empresas agroalimentarias de Castellón: la mitad son de comercialización
